Category Archives: Uncategorized

Management Styles – The Unorthodox

You can’t always define right and wrong when it comes to management styles. You have to find your own style that’s right for business. Sometimes this means trial and error – and heresy. There are times when heresy and an unorthodox management style can pay off – as shown by a Brazilian engineering company called Semco.

If you have your own business then it is your prerogative to run it any way you see fit. Your management style might be considered eccentric but no one can prevent you putting it into practice.

The unorthodox management of Ricardo Semler of Semco certainly paid off. As he reveals in his book Maverick! his off-the-wall management ideas have worked for Semco, with unusual business practices such as subordinates giving their managers twice-yearly appraisals. If a boss scores low, he can even lose his job!

The manager is referred to as ‘the subject’ in a multiple choice questionnaire. The first among the 36 questions is: ‘If an employee makes a small mistake, the subject:

1) Is irritated and unwilling to talk about the error

2) Is irritated but willing to discuss the error

3) Identifies the mistake and discusses it in a constructive manner

4) Ignores the error and pays attention only to more important matters.

It’s not rocket science to spot the correct answer and you can tell Semler has a good understanding of management behavior. He expects his managers to be fair and relaxed, secure and friendly, innovative and competent, trustworthy and participant.

So do unorthodox management styles help with the above?

In all businesses and all processes, there is room for improvement and you have to listen when someone comes up with an idea that has the potential to realise that improvement. You have to look at the benefits before dismissing the idea. You should be prepared to embark on challenges and change in order to create an organisation where people are happy with the management style – and that goes for the people managing and those being managed.

Semler has found success with an unorthodox management style and built a company that has the power to create effective new ideas, and continues to do so.

Article Writing 101: The Perfect Author Resource Box

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

  • Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
  • Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
  • Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
  • Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

  • Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
  • Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
  • A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
  • Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
  • An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Writing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

  • A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
  • A listing of every accomplishment you’ve achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
  • Advertisements or pitches for products that are not relevant to the topic of your article.
  • Keep the size of your resource box so that it’s no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

Electrical Control Systems – 3 Types That Could Transform Your Business

Electrical control systems apply control systems engineering to the ability to maintain system performance to known parameters. Simply put, systems that have the ability to monitor and control processes utilize the basic fundamentals of electrical control systems. These include: circulation pumps, air compressors, manufacturing systems, utility analysis and metering, refrigeration plants and motor control panels. Electrical control systems are doubly beneficial by saving money through modeling and controlling for predictive behaviors as well as reducing applicable output which include carbon emissions.

But let’s look more closely at three specific types of electrical control systems or processes that could transform and change the way you do business:

1) Industrial Automation Systems: Regardless of the type of manufacturing business you operate: discrete parts, batch or continuous process, management, information flow and control are vital to your business’ success. Automating important functions of your business could show you immediate and long term financial gains. Much of your manufacturing business could be automated increasing your productivity and ability to report immediately on various systems which are inefficient. Imagine your manufacturing business automating its inventory control systems, down time, production monitoring and reporting, database systems, routing optimization and more. Being able to quickly react to changes in your business via statistical analysis and automation is one of the more critical deciding factors in a business’ profitability.

2) PLC Programming (Programmable Logic Controller Programming): Manufacturing automation would not exist without PLC programming. It’s a digital computer used for electro-mechanical processes like machines on a factory line. Earlier automation systems used thousands of individual relays and timers. In most cases, a PLC allows all of the relays and timers within a factory to be replaced with a single controller. PLC Programming can be found in paper machines and pulping processes, conveyor systems, bottling lines, web handling lines, packaging operations, mixing, batching and blending and so much more.

3) Risk Assessment: Most plant engineers, maintenance supervisors, operators and managers will ask themselves at some point: “how safe is my machine”. Although no machine is ever considered to be completely safe, the answer should be a truly unbiased assessment. A risk assessment consists of a comprehensive review of your machine which analyzes operating and maintenance procedures, identifiable risks (analyzed and categorized by established and accepted national/international standards), mitigations for these risks, and all the information you will need to make your system meet the applicable standards.

Electrical Control Systems are changing the way companies are doing business with critical automation from PLC programming, industrial automation systems and risk assessment. Effective manufacturing process control and information systems continue to make businesses not only more efficient, but profitable as well.

The Ways On How To Earn Money From Home

Profiting from home accompanies many advantages. You spare a ton of time as you don’t need to go out, you invest a great deal of energy with the kids, and on the off chance that you structure yourself appropriately, you make more than the workplace going individuals. On the off chance that you are pondering a portion of the routes in which you can acquire cash from home, here they are:

Outsourcing

Outsourcing is the place you work for various customers as a self employed entity. You should simply distinguish what you are great at and offer the administrations. The cool thing is that there are a lot of outsourcing locales that you can join for nothing. You should simply set up a record and begin offering for the accessible employments.

You can independent any aptitude. Composing, visual depiction, programming advancement, interpretation, site improvement, and some other expertise that you have. Much the same as in whatever other field, you need to begin low and as you get more surveys, increment your rates. For you to remain in the business for long you have to guarantee that you convey first rate administrations.

Blogging

Blogging has been around for quite a while. You can make a blog on any point and profit from it. To pull in individuals to your blog you have to make stellar substance. You likewise need to advance the blog and fabricate connections to expand your hunt positioning. This is to make it simple for individuals to discover you when they look your objective catchphrase.

Specialists suggest that you manufacture an email list as quickly as time permits. This is on the grounds that it’s anything but difficult to market to the email supporters as you as of now have their contacts. The supporters are likewise more inclined to purchase from you as you as of now have a built up association with them.

With regards to the adaptation of the blog, there are numerous courses in which you can do it. You can make your items and offer them on the site. You can likewise be an offshoot advertiser where you showcase other individuals items and get a commission.

Mentoring

Is it true that you are great in English or whatever other subject? You can take in substantial income online by coaching understudies from various parts of the world. Much the same as in outsourcing, you have to open a record in a site that has the understudies that you will mentor. You ought to then simply ahead and begin instructing the review that you are alright with. You can coach the understudies on the web however in the event that you have additional time and you like the human reach, you can request that they go to your home where you will profit.

Conclusion

These are a portion of the routes on the best way to win cash from home. One of the real difficulties of telecommuting is getting misled. Before you join any online webpage, dependably do an exhaustive research of the website and guarantee that it has been around for quite a while and has a built up notoriety. It’s regular for individuals to request that you convey an administration and pay later. Unless you have worked with the individual some time recently, don’t do it as you will wind up losing your cash.

How Has the Internet Impacted Market Research?

Market research is the way that companies gather information about their customers, competitors, and the effectiveness of their marketing campaigns for those of you who are wondering what it is. In recent years the internet has had a huge affect on the way that companies have been conducting their market research through the various methods that are available for them to use. Companies know that almost everyone and their dog get on the internet for one reason or another and this is a great way for them to be able to gather information about what their consumers want as well as keep an eye on what their competitors are doing. The internet is also a great way for companies to test and try different marketing campaigns before they spend millions of dollars on them. There are a few different ways that the internet has had an effect on the way that market research is conducted.

One thing that companies are able to do is called keyword research. Conducting research on different keywords is how businesses find out what words and phrases their customers are using when they are searching for the products that they are selling. This is a great advantage because it allows the company to focus on certain words and phrases that will gain them popularity. Also, if the company has a website they will be able to move their website into a better position by building links back to their site that focus on these specific keywords.

Companies can also take surveys and put up polls on different topics that will help them to get the opinion of the consumers that buy their products. This helps the company to know what they are doing right so that they can do more of it and it also helps them to gather information that they can use to make their customers happier.

A company can also easily check out what their competition is doing by looking them up. They will be able to see where their competition is getting backlinks from, and they will be able to see what methods their completion is using to be able to gain more customers. There are a lot of different tools that a company can use to be able to find out what their competition is doing on the internet very quickly and easily. One of the biggest advantages that a company has when they use the internet for market research is testing different advertising campaigns to find out which one works the best. There are a lot of different ways to advertise both online and offline and companies pay a lot of money each year to advertise their business. By doing their market research online they will be able to find out which campaign will bring them the most success before they pay out all of the money to run it.

Over the past few years the internet has dramatically affected the way that market research is being conducted. It will have an even larger affect as we move forward into the future. It will be very necessary for every company to have knowledge of Internet Marketing so that they will be able to quickly and effectively do their research online.

Critical Personality Traits Essential For Home Based Business Success

Seeking to wind up noticeably a Home Based Entrepreneur is very energizing; what with the pride of working for yourself. In any case, yearning is a certain something and having the correct Personal Traits that can guarantee the accomplishment of the business is another ball game out and out.
Some of these attributes are inborn while some can be scholarly. In any case I have identified them here for you to consider before taking the jump. This is not intended to debilitate you but rather to convey them to your mindfulness keeping in mind the end goal to help you get ready appropriately and make an accomplishment of your fantasy. Try not to be overwhelmed regardless of the possibility that you do not have some of these properties since they can be learned or procured through preparing.
So in this review, we’ll talk about the individual character attributes best Home Based Entrepreneurs dependably appear to have.
I trust this will help you do a self-appraisal and from there on put resources into preparing to augment zones of need.
Immediately, underneath are the qualities.

• Great Determination
Appropriate from the earliest starting point, you should decide to prevail in your picked attempt. Having a “Can Do Spirit” is dependably favorable position. At the point when the weight develops, it’s just that gigantic assurance to succeed that will help see you through.
As the adage goes “real fighters aren’t discouraged by even the most difficult situations”
• Having Self Confidence
This is practically similar to having solid assurance. Having self – certainty and trusting in one’s capacity is additionally imperative in the potential achievement network required by a Home Business Owner. The truism “fearlessness makes the man” more likely than not originated from this. Indeed, even the common extortionist can execute his exercises through his self-assurance.

• Consummate Self Starter
A self-starter is a man who does not linger. He doesn’t sit tight for somebody to push him into making essential move.
A self-starter won’t defer to tomorrow what he should do today. A self-starter is an activity situated individual who assaults the job that needs to be done and accomplishes set focuses without being managed or reminded.

• Being A Natural Risk Taker
Keeping in mind the end goal to prevail as a Home Based Entrepreneur, you should be a characteristic daring person. A few people are hazard loath yet all fruitful Home Business Owners are prepared to go out on a limb, cut off all ties and do whatever it takes to succeed.
• Fast Thinking And Flexibility
Being able to think quick and respond rapidly to unfurling circumstances is the sign of a fruitful Home Business Owner.
Dangers can come up all of a sudden from new government strategies and the capacity to think quick and adjust to the new circumstance can have the effect amongst achievement and crumple of the business.

• Do What You Enjoy
You must be completely fixated on your Home Based Business. You eat and drink it each snapshot of the day.
You should be extremely enthusiastic about your business or else you’ll collapse when the weight develops.
I suggest that you get included with what you appreciate doing. Notwithstanding transforming your interest into a Home Based Business could be the best choice.
You’ll work harder and succeed speedier on the grounds that you won’t perceive what you’re doing as work. Put resources into that thing that you would appreciate doing regardless of the possibility that there are no monetary advantages.

• Have A Good Business Plan
You should have the capacity to set up a decent Business Plan and work the arrangement. It’s said that “He who neglects to arrange has officially wanted to fizzle”. Your Business Plan resembles a Blue Print for your business. It must be adaptable however to prepare for alterations as you come. It resembles a guide that’ll lead you to the last objectives set for your business.
• Good Money Management Skills
Having the correct state of mind to cash is extremely basic. Regardless of the measure of money accessible, a Home Business Owner without the correct Money Management Skills will maintain the business on solid land.
You should have a Money Management Plan and stay on course. Knowing how to designate assets to the most required regions of the business is essential.
My recommendation is that you should be sagacious and thrifty with your costs particularly income. This is to abstain from coming up short on money at a favorable time.

• Good Selling Skills
Having the correct offering abilities can help you prevail in your business.
You should have the capacity to disclose to individuals why what you’re putting forth is the best answer for the issue they’re having.

• Create Authority Around You
In the event that you need to prevail in your Home Business, you should will to learn new things. You should will to stay up with the latest with most recent industry patterns.
Being arranged to perusing books, going to workshops and remaining in front of the opposition is extremely fundamental.
Your capacity to market yourself as an Expert and a solid asset in your field is vital.
Individuals will raced to you for answer for their issues.
• You Need Good Marketing Skills

Sample Roofing Contractor Business Plan Outline

Is it worth writing a lengthy business plan for your roofing startup? Business plan preparation can be time consuming and many entrepreneurs are tempted to go ahead without one unless they really need it to prove the viability of ideas to partners or investors.

Your roofing business won’t be a huge, complicated business for a few years anyway so why bother? Well, while I would not suggest that you spend months writing a 100 page report, it could be useful for you to have a 10 to 20 page document on your PC that can be your company blueprint for success. You can make changes to it as you slowly learn more about the business.

It will be the key document that sets out exactly how your business is run. If done properly you should basically be able to hand this document over to somebody when they buy your business and they can take over with very little of your time needed to explain things to them.

Here is a brief business roofing business plan template to give you some ideas on how to put your own together.

Contents Page and Executive Summary

This should be a summary of your entire roofing business plan. If you will be presenting the plan to interested parties then let them know the contents. Include a basic summary of your plans to start a roofing business. Outline the opportunities that you see in the market and what you plan to do in order to capture a piece of the pie for yourself.

Background in the Roofing Business

Prove to yourself or others why you are cut out to go into this business. List details on your education and any relevant experience that you have had in the roofing industry or in business in general. Outline your reasons for wanting to start a roofing business.

Mission Statement

Set out your company mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business apart from profits. You should be driven by a desire to deliver a quality service to people in way that satisfies them and provides great value for them while still allowing you to meet your goals. What kind of products and services do you want to deliver? How will you be different from all the other roofing companies?

Business Goals

Set out the goals that you have for your business in its first few years. Set realistic targets that you know are attainable so that you won’t be discouraged if you don’t meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers or the productivity of your employees for example.

Startup Requirements

List down all of the products and services that your company will offer and then set out a list of equipment and inventory that you will need to get started. If you need to buy a truck then you will be looking at minimum startup costs of around $20,000.

Startup requirements will also include compliance costs. Depending on what state you are operating out of you may need a contractors license, insurance, bonding or to comply with a number of other relevant regulations.

Don’t forget that as well as purchasing all of the necessary roofing equipment you will also have to purchase materials for your first job. Clients will typically pay a large chunk of your total invoice upon completion of the job so you will have to foot the bill until you get reimbursed when they pay their invoice in full.

Structure, Ownership and Management

There are four basic options to consider for your business structure and they include sole proprietorship, partnership, corporation or limited liability corporation (LLC).

Outline how your business will be owned and make a note of the various parties that may have an ownership stake.

Set out a management structure so that there is no confusion among those involved with the business as to who is responsible for managing each part of the business.

Marketing Plan

Identify your target market both by location as well as other demographic factors and describe the kind of people or properties that make up your target market. Include the results of any market research that you do or local industry statistics that you are able to gather.

Set out a detailed plan for your roofing business marketing. This should include how you plan on getting enquiries, converting them into new accounts and maintaining them over the long term. It should also include brand development, pricing, advertising, a sales approach and other marketing methods.

Competitive Analysis

Write up profiles of your main local competitors and try to understand how they run their businesses. Borrow and adapt characteristics of their business that work and look for weaknesses in their business models that you may be able to capitalize on. Figure out how you will differentiate your brand from theirs in a way that allows you to stand out in the market.

Operations

Include details of the day to day operations of the proposed roofing business. Make a note of your office location, business administration and record keeping systems, plans to hire employees and procedures regarding roofing installations or repairs.

Financial Analysis

Outline some of the methods that you could use to obtain financing for your new venture.

Create a spreadsheet that shows anticipated cash flow forecasts over the first few years of business for a variety of scenarios. You can then determine how profitable you think the business will be in a number of different economic climates.

You will be able to find many free business plan examples online but it can be harder to find a specific sample of a roofing business plan. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.

Unless you can persuade other roofing business owners to share their plan with you then you really have to look at templates from other industries and model your roofing business plan on them.

Holidays in Malia, Crete and the Things You Should Know

Malia is a town in Crete that has quite a reputation. If you are in for a party, then Malia is the place to go. Holidays in Malia are an experience in itself. Because let's be honest, the beaches in Malia are the best of the island of Crete. Beautiful sand stretches that only disappear at the horizon. The beaches are all set up with sunbathing stretchers so you can get the sun tan you've been looking for. Or, if you had a rough party night, they are ideal to sleep off your party "fatigue."

For those who survived the evenings of Malia, there is a lot of water activity available: you can rent a jet-ski or boat and sail the deep blue sea. The bottom line is: Holidays held in Malia are among the best summer breaks you can imagine.

When you leave the beach in the late afternoon, there is a whole bunch of bars and restaurants to choose from. And if you need to eat something while on the beach, there is plenty of snack bars that fulfill that need. But in the evenings, your possibilities are literally endless. You can eat Mexican, Dutch, Indian and Chinese food or simply order a burger menu.

After you've filled your stomach with some Malia food, it is now time to hit the nightlife. The city is packed with Greek bars, English and Irish pubs and discos that will keep you busy until the early morning hours (when it is time to hit the beach again).

However, Malia is not just a place to visit for its legendary and wild nightlife. Is is a historic place and you will definitely taste the flavor of ancient Greece on this part of the island. And if you rent a car in Malia, you'll be able to visit all ancient locations on the island of Crete with your friends or family.

And let's not forget an important fact about Malia: It is a very cheap location to go on a holiday. Whether you rent an apartment, book a hotel or choose a studio for your stay, the locations are all very affordable.

So, let's go over some specifics:

Traveling to Malia, Crete

During the season a lot of airlines fly to the airport of Heraklion. There are also budget airlines organizing flights to other airports on the island. During wintertime, the only airline flying to Crete really is Olympic Airways. Flights in winter all go via Athens airport.

Crete can also be reached by ferry from Piraeus (near Athens) to Heraklion.

Your Flight time

A flight to Heraklion from London takes approximately 4 hours. From Heraklion it takes about 45 min. By bus to the center of Malia. If your agent is taking care of the transfer, the bus trip could take you longer due to the many stops at other accommodations.

Hotels and Apartments, What is Your Choice?

There are 25 hotels in Malia and approximately 40 apartment buildings. Popular hotels in Malia are "Malia Park", "Alexander Beach" and "Malia Beach". These hotels are 4 and 5 stars. Popular apartment buildings are "Parthenis Beach" (3 stars) and "Acrogiali" (4 stars).

Transport in Malia

Malia is not that big and in the city center it is best to just walk. Some hotels however are based outside Malia. In this case it's best to take a cab or perhaps a rental car. During lunch time it is best to avoid this form of transportation because of traffic.

Your Documents

You need a passport or valid travel documents to fly to Crete.

Season, Climate

During winter it is not that hot and a lot in Malia is also closed. For beach holidays in Crete it's best to visit Malia from June to September. During those months it practically never rains and the temperature is comfortable. In July and August temperatures easily reach 40 degrees Celsius. Please note: during the high season in July and August it's very busy in Malia and Crete.

What to Pay with

In Malia you can pay with Euros. Changing American Dollars and Pounds is not really a problem. Credit Cards are accepted everywhere and there are plenty of ATM's in the city.

Gratuities

Giving a tip in Malia is normal. Here is a guideline of the amounts:

Catering Industry: you just leave your change
Taxi's: round up the taxi fare
Hair Dressers: you round up the amount
Porters: 2 to 3 euros per bag is normal
Chambermaids: 2 to 3 euros per day is expected
Guides: 2 to 5 euros per person (also depending on how big the group is).
And just as a note: Tips below 50 cents are considered an insult. So keep that in mind.

Time zone

On Crete it is 2 hours later than in England and 1 hour later than the European mainland.

Language Spoken in Malia

The language spoken on Crete (and thus Malia) is Greek. In Malia English and German is not really a problem though. Everyone speaks English and quite a few people also German.

Telephone & Cell

The Country Code for Greece and Crete is +30. Using your mobile is not a problem if you are subscribed to one of the main cell phone providers.

Electricity

Men have to shave using 220 Volts AC, just like the hair dryers of the women work on 220 Volts!

Criminality

Malia and Crete are quite safe. There is not really a lot of criminality. Keep your things safe in your accommodation though. Besides that, the local police are ruthless with people that get in a fight after excessive alcohol usage. Going to jail for some time is no exception to the rule actually. So for the young amongst the readers: behaving yourself. Do not spend your vacation in jail.

Important!

Possession of drugs (or dealing drugs) will get you in jail for a long, long time.

Things to See Close to Malia

Knossos, Agios Nikalaos, Heraklion, Stalis and the Minoan Palace, 2 miles (3 km) east of Malia.

So, if you are ready to go on a holiday, start checking out some flights to Malia. It's time to get going!

Pray Rain Journaling – Manifestation Technique

Keeping a pray rain journal is one of my favorite manifestation techniques, mainly because it works. I’ve manifested several wonderful things in my life with this method, including the condo I currently live in, various jobs I’ve held, even my successful website! People using this technique have literally seen results within hours, and you’ll be hooked once you try it because it’s so effective (not to mention fun!).

Pray rain journaling is a technique whereby you write in a journal on a daily basis as if whatever you want to create in your life has already come to pass. You do not write from the standpoint of wanting something to happen, you write as if it has already come to pass and is already present or a part of your life. This speeds up the manifestation process because the law of attraction ensures that whatever we regularly focus on is what will show up in our lives.

To start, take a blank journal (or sheet of paper) and write a page in your journal every day as if your dream has already come true. Whatever you would like to create (soulmate relationship, weight loss, career success, financial freedom, etc.), write in your journal as if that thing has already come true for you.

For example, if your desire is to get married, write a page a day as if you are already married to your amazing spouse and living the life of your dreams. Be sure to describe your spouse and relationship in detail. Do you have children together? What kind of home do you live in? If your ambition is to own your own company someday, write a page a day as if you are already the owner of your successful company and describe it in detail. What are your annual profits? Do you have an actual office space you operate from, or do you work from home? You get the idea. Be sure to include as many details as possible!

Here comes the magic: by the time you’re finished with your journal, your dream will either have already manifested or will be well on its way to doing so!

The term ‘pray rain’ comes from a story about a community that was in a serious drought and in desperate need of rain. A visitor to the community learned of this situation and offered to perform a rain dance in order to summon the much-needed rain. However, when he went out and did his rain dance, everyone was puzzled because it looked like he was just standing there not moving, rather than dancing around and chanting for rain as they had expected. When they asked him what he was doing, he answered, “I was praying rain”… as opposed to praying for rain. Can you see the difference?

Instead of dancing around and doing a traditional rain dance, the man stood there and felt what it would feel like if this community was already receiving all the rain it needed. He used his imagination and focused on what it would feel like if raindrops were falling on his forehead and arms, he felt his clothes drenched with water, he imagined what it would be like if all the crops were well-nourished and abundant, and he visualized the community as a whole having plenty of water to drink. Instead of praying for rain and coming from a place of lack, he prayed rain as if the rain the community needed was already a reality!

This is exactly what we should all do in order to make things happen in our lives: feel the feelings now of already having that which you desire to create in your life. The powerful law of attraction ensures that if we feel now how we would feel once the particular thing or situation arrives in our life, then that thing or situation has no choice but to show up! Remember, like attracts like, period.

History of Travel & Tourism

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilization. The port at Lothal was an important center of trade between the Indus valley civilization and the Sumerian civilization.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historical antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.

In India, as elsewhere, kings traveled for empire building. The Brahmins and the common people traveled for religious purposes. Thousand of Brahmins and the common folk thronged Sarnath and Sravasti to be blessed by the inscrutable smile of the Enlightened One-the Buddha.

500 BC, the Greek civilization

The Greek tourists traveled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travelers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travelers' needs. Courtesans were the principal entertainment offered.

This era also saw the birth of travel writing. Herodotus was the worlds' first travel writer. Guidancebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.

The Roman Empire

With no foreign boundaries between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favoring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans traveled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.

Second homes were built by the rich near Rome, employed primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkness and all-night singing.

Travel and Tourism were to never attain a similar status until the modern times.

In the Middle Ages

Travel became difficult and dangerous as people traveled for business or for a sense of obligation and duty.

Adventurers bought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they traveled. Missionaries, saints, etc. Traveled to spread the sacred word.

Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir traveled to Kashmir drawn by its beauty.

Travel for empire building and pilgrimage was a regular feature.

The Grand Tour

From the early seventeenth century, a new form of tourism was developed as a direct outlet of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a 'Grand Tour' accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men traveled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteen century, the custom had become institutionalized in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa quickly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important center of social life for the high society.

In the nineteenth century they were gradually replaced by the seaside resort.

The sun, sand and sea resorts

The sea water became associated with health benefits. The earliest visitors there before drank it and did not bathe in it. By the early eighty century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point

Role of the industrial revolution in promoting travel in the west

The rapid urbanization due to industrialization led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

Highlights of travel in the nineteenth century

· Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

· Package tours organized by entrepreneurs such as Thomas Cook.

· The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.

· The invention of photography acted as a status-enhancing tool and promoted overseas travel.

· The formation of first hotel chains; Pioneered by the railway companies who established great railway terminus hotels.

· Seaside resorts began to develop different images as for day-trippers, elite, for gambling.

· Other types of destinations-ski resorts, hill stations, mountaineering spots etc.

· The technological development in steelships promoted travel between North America and Europe.

· The Suez Canal opened direct sea routes to India and the Far East.

· The cult of the guide followed the development of photography.

 

Tourism in the Twentieth Century

The First World War wave first hand experience of countries and aroused a sense of curiosity about international travel amongst less well off sector for the first time. The large scale of migration to the US mean a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west. The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.

The birth of air travel and after

The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surge of aircraft and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organized mass tourism. The Boeing 747, a 400 seat craft, bought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.

A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.